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Analytics

marketing measurement

How to Measure Your Marketing

Explore tools to effectively measure your marketing results by channel, better inform your decisions, and improve your overall ROI.

Google Analytics 4 dashboard

Google Analytics 4 Checklist

Discover our checklist for new and existing Google Analytics 4 (GA4) accounts to collect the data insights essential for your business.

Google Analytics dashboard

The Death of Google Analytics UA

Google Analytics’ UA properties ceased capturing new data in 2023. Learn about the transition to GA4 and the steps to take for your website.

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