Did you know advertising on YouTube isn’t only for larger brands with huge marketing budgets?
Video consistently ranks as a top-performing ad format for many businesses. Advertising on platforms such as YouTube or Facebook isn’t limited to only larger brands. Small businesses can also affordably advertise on YouTube and target their advertising budgets to only reach their ideal shoppers in their area(s) of service.
Benefits of Video Advertising
Similar to other forms of digital advertising, video ads allow businesses to advertise affordably and without requiring lengthy ad flights. Platforms such as YouTube also provide extensive audience targeting capabilities based on factors such as shoppers’ location, demographic data, interests and behaviors, allowing businesses to pinpoint their marketing dollars towards their ideal customers.
Businesses are also often able to take advantage of existing video assets such as television commercials for their YouTube campaigns, saving production costs and campaign start-up time.
AIDA Video Formatting
Many marketers follow the “AIDA” formula for optimal video ad performance: Attention, Interest, Desire and Action. As with any form of advertising, it’s important to capture a shopper’s attention right away with attractive, quality visuals. Foster interest by communicating how your product, service or business overall stands out from your competition. Instill a sense of desire by showing how your business can meet the shopper’s needs. Finally, drive action with calls to action in both the video’s content as well as the additional text and hyperlink options provided by most video ad platforms.
Summary
To recap, video ads offer cost-effective reach to shoppers in your business’s area(s) of service with the ability to target specific audiences you desire to convert into customers. Platforms such as YouTube offer scalable budget ranges and flexibility not offered by traditional video advertising formats. Lastly, analytics provides transparent campaign performance data, allowing you to properly gauge results towards your businesses goals.
