Taylor founded Go-To Man Marketing (GTMM) as a passion project in 2012 to aid fellow small business owners in growing their brands through strategic marketing.

A native of Spartanburg, he went on to lead teams at top agencies in South Carolina’s Upstate where he optimized the digital marketing strategies of multimillion-dollar enterprises and implemented international advertising campaigns.

However, Taylor sought deeper partnerships with his clients and the ability to make marketing more approachable and effective than larger agencies can typically facilitate. During the pandemic era, opportunities finally aligned for him to resign from his traditional job to pursue his venture full-time.

Since 2021, Taylor has grown GTMM into a thriving practice that has partnered with curated clientele grounded in SC’s Upstate though also representing five additional states.

Taylor earned a bachelor’s degree in business administration from the University of South Carolina Upstate in 2011 and currently serves as president of the alumni advisory board of the George Dean Johnson, Jr. College of Business and Economics.